It's hard to imagine anyone getting all that excited over the social media presence of a terracotta tile business - but Spanish-based business Todobarro has made it happen. Capitalising on the Instagram trend of flatlay-esque photography, Todobarro has cu ...
Let’s estimate that if you own or are a part of a small business with a social media presence, you’re putting out content each week at these numbers: Facebook: 3 posts Instagram: 7 posts Twitter: 14 posts LinkedIn: 3 posts That means in a calenda ...
You've come up with a new project. You're inspired by the idea and you just. Can't. Wait. To. Start! You're already buying domain names, and checking handle availabilities on all the relevant social media channels. But, before you seal the deal on that fr ...
Yesterday, to much surprise, Instagram rolled out their ‘Stories’ feature. I have to admit, when I first heard about it, I was immediately turned off by the idea. I thought, why copy the very essence of Snapchat and put it into another app? Isn’t it ju ...
One of the most important aspects of a social media strategy is the visual look and feel. With so many businesses saturating each and every digital platform these days, it’s crucial to have a visual identity that your audience can immediately recognise an ...
Sometimes writing captions for social media can be an incredibly monotonous task – especially if you’re planning out a month or more of content in advance. So here are a few different ways you can write your captions to keep your content fresh. 1. Tell ...
If all your content on social media is doing is hounding your audience to buy your product, then you’re going to have a bad time. Finding ways to supplement brand-heavy content with non-branded imagery is crucial to striking the perfect balance between co ...
On the 17th of April, 2015, Instagram was overrun by a fusion of inspired design and heartwarming support for Peter Drew’s ‘Real Australians Say Welcome’ poster campaign, which aimed to combat the racist rhetoric of what it is to be a ‘Real’ Australian. ...
Creating social media accounts can be a big step for your business, so here’s a list of 8 things to be sure you do when setting up your social presence: 1. PICK THE RIGHT SOCIAL MEDIA PLATFORMS FOR YOUR BUSINESS A fashion brand isn’t necessarily going t ...
Earlier this year, as a part of my postgraduate degree, I developed a research paper on the use of memes within a brands’ Instagram strategy. For a while now, brands have leveraged the widely familiar and readily accessible nature of memes to bulk out soc ...
