A gallery is an ever evolving space – its tone dictated by the artist and the artwork that occupies it. For over two years I watched as Lamington Drive Gallery emerged as a completely unique space with each new exhibition it held.
Throughout this time, I assisted Lamington Drive’s gallery manager with the gallery’s social media marketing. This comprised documenting the installation of exhibitions and their opening night events using photography, Instagram stories and – in some cases – 360 photos and videos; creating and scheduling content to Instagram over the duration of each show; maintaining the Facebook events for LD’s digital drawing classes; and managing relationships with exhibition sponsors.
The challenge of maintaining continuity in such a dynamic space. with the presence of Lamington Drive’s tone-of-voice, and gentle introductions to the change of pace that came with each new show.
Below you’ll find examples of my contributions to Lamington Drive Gallery’s social media marketing practice.