Creating social media accounts can be a big step for your business, so here’s a list of 8 things to be sure you do when setting up your social presence:
A fashion brand isn’t necessarily going to need a fully decked out LinkedIn, just like an accounting firm probably won’t realistically make much use of a Pinterest account. Make sure you’re picking the right platforms to reach your customers and suit your style of content creation.
It’s important for your social media profiles to visually represent your company and nothing says “unprofessional” quite like a missing cover image. These elements are key to ensuring visual recollection and recognition of your brand, so make sure you have them set up from the get go!
These spaces should be high priority – this is where your audience goes to find important information, such as your website URL, your location, key information about your product or service offerings and how they can get in contact with you. Make sure you fill these out so your audience gets what they’re looking for!
There are so many ways you can do this wrong, but here are the three most likely offences:
One: When your links are broken
Chances are if I clicked on the icon link to visit one of your social media profiles, it’s probably because I want to check it out, and maybe even follow it. But if the link only leads me to a dead end? Well… I’m probs not going to chase it up to find the correct link, tbh, unless I’m HEAVILY invested in getting regular updates from you. Soz.
Two: When your icons aren’t linked at all
It’s so so awkward when I visit a site that has social icons that aren’t linked, or even worse – when a site displays icons for social media channels that they don’t even have a profile for. If you’re going to have icons on your website that link to your social profiles, make sure they are actually linked!
Three: When you update a handle but don’t update your site
It’s all well and good to decide you’re not happy with your handle – but take note of where you’ve previously linked it, and make sure to update that shit! Especially if you have (as you should have) links to your social accounts on your website. I guess this point sort of relates to the broken link point, but I feel as though it needs to be mentioned specifically as well.
The best way to ensure the shareability of your content online? Give your readers the quickest and easiest option for sharing content. By including social sharing buttons on your blog articles, you’re removing a step in the process your audience has to take to spread that love around.
I cannot even stress to you enough the amount of clients I’ve had who have come to me with multiple Google + accounts created through a bevy of different emails, who have lost passwords to their Facebook or Pinterest profiles, and who generally just don’t have their accounts under control.
Don’t be that guy.
Stay in control of your profiles at all times, and make sure your staff are aware of them too. Create a private spreadsheet containing all your current profiles and their login details. For staff, put a social media policy into place ensuring they won’t create additional profiles under your company name, and only give access to your accounts to those who have permission to handle your social media.
The whole point of having social media profiles is to maintain a presence for your business within the social media space. Chances are your competitors have them too, so it’s important that you’re publishing ongoing social media content to keep yourself in the forefront of your customers’ minds.
This may sound super obvious, but it’s important to acknowledge comments as soon as you can. By reassuring your audience that their engagement matters to you, they’ll walk away feeling like it was a worthwhile action.