Website Development + Copywriting
Impact Corporate Communications
Impact Corporate Communications is a boutique inbound marketing and strategic communications agency. They’ve been in business for more than 20 years.
In 2019, founder Grant Müller approached me to refresh the website’s copywriting and design, bringing it into the present.
With very little existing visual identity, I worked with what they did have: the red in the tiny little dot in Impact’s logo. From that initial colour, I built out a palette that is strong and eye-catching without being heavily gendered.
I worked with the copy on the old site, and reworked it to produce copywriting that communicates the key messages of the brand with a consistent tone of voice.